Imagination Without Limitation
CORDURA® Denim Engineered for Living
Imagine a world of denim catered to your every need. Whether you’re hustling on your daily work grind, kicking back on your couch, or setting out on a worldly adventure, you deserve denim without limitation. And now it’s here. CORDURA® brand is debuting its latest denim trends collection, ‘Imagination Without Limitation,’ the next exciting chapter in its ‘Authentic Alchemie’ denim series. The ‘Imagination Without Limitation’ collection features the latest cutting-edge CORDURA® Denims developed with inspiration from three key macro trends identified by MaterialsMove CEO and Founder Linda Keppinger.
Working alongside CORDURA® brand, Keppinger identified trends that share the idea of nurturing and expressing individuality, enhancing self and community, and harnessing the collision of art and science. She drew inspiration from her lifelong journeys across the globe, through her quest for knowledge and ongoing research and her exploration of the variety and impact of human experiences.
The three macro trends identified by Keppinger and CORDURA® brand – ‘Make it for Me’, ‘Show Me You Care’, and ‘Faster and Farther’ – are helping authorized mills engineer denims of the future.
Make It For Me
An expression of the Craft Movement, this trend appeals to the creative spirit burning within each of us, and the desire to outwardly express what makes each of us unique. Custom-made objects and personalized items are treasured and help us stand out in a sea of sameness. The drivers for this trend are authenticity and freedom of movement. It can be embodied through denims with customized and embossed graphics, fabrics that look washed and tumbled, recreating a heritage item in a modern way, customized stretch and mobility solutions for today’s active lifestyles, as well as deconstructing, reconstructing or mixing traditional with contemporary hand-finishing techniques to make something truly unique.
Heritage expressions and engineered stretch solutions such as Cone CORDURA® Selvage Denim, Kaihara CORDURA® Selvage Denim, heavy-duty Artistic Milliners 15 osy CORDURA® Denims and Cone SGene® CORDURA® Denims showcase this trend.
Show Me You Care
This trend focuses on evolving values, social and environmental consciousness, and how we as individuals can unite to make a difference. Being connected and dialed into ourselves, our own world, and the world around us makes us better individuals and neighbors. The drivers for this trend are sustainability and softened strength. It’s about having less and doing more, making every purchase and every action count because Sustainability Begins With Products That Last.TM.
Denims that are in it for the long haul are key with this trend, like softened strength CORDURA® Denims from Artistic Milliners made with Lenzing TENCEL® fiber. Also featured are lightweight stretch, supple performance CORDURA® Denims with LYCRA® DualFX® fiber technology from Advance Denim and durable CORDURA® Combat Wool™ denims from Artistic Milliners.
Faster and Farther
Reshaping and expanding ideas and ourselves beyond what we thought possible for human experience is at the heart of this trend. It’s the intersection where technology meets art, when motivated by imagination. The drivers for this trend are extreme performance and hidden science. Denims with super-tech features like moisture management, temperature regulation and lasting freshness help empower us to do and be more.
On trend ‘Imagination Without Limitation’ CORDURA® Denims in the spotlight include CORDURA® TransDry™ Denim in collaboration with Cotton Inc., Artistic Milliners CORDURA® Denim with Dow Intellifresh® for lasting freshness, Arvind specialty bi-stretch CORDURA® Denims for commuter gear and super hardwearing, stretch CORDURA® Denims from Kipas.
Join us as we embrace the future of denims, individually catered to each and every one of our denim-loving consumers so they can live large, live on the edge, and most of all Live Durable™.
See the trends and correlating fabrics in person at A+A Show, Kingpins, and Denim PV.