Meet the Maker: CORDURA® Brand + Carhartt
The legendary bond building the American dream.
Fifty years ago, the CORDURA® brand began building a foundation for durable and reliable fabrics. Nearly three decades later, we met Carhartt and brought enhanced durability to premium, authentic workwear for those who had lots of work to do. Darned hard work. And the rest – as they say – is history. This legendary collaboration led to a durable bond between our two brands, bringing reliable workwear clothes to the world.
Today, we are celebrating this history of collaboration through innovation and setting the foundation for a next generation of durable workwear in our latest “Meet the Maker” series video with Carhartt.
“As part of our 50th anniversary celebration and fundamental to our exciting new brand positioning, we knew Carhartt was one of our collaborative partners that truly represents what it means to Live Durable™,” said Cindy McNaull, global CORDURA® brand and marketing director. “Working with Carhartt in our latest ‘Meet the Maker’ series video and collection represents not only our heritage, but our commitment to durable innovation for the workplace of today and tomorrow.”
Carhartt has brought back its legendary American classic in its original form – the Carhartt Chore Coat – as a tribute to our own long presence in the business as we celebrate our 50th Anniversary and in tribute to our long-standing partnership.
With its iconic silhouette and stylish corduroy collar, it’s the dead spit of the genuine collector’s item. But life has moved on a century. Now, this remix of the pioneering past is constructed with an outer shell in 1000D MultiCam® Black CORDURA® Classic fabric. Giving it the kind of durability that Ham Carhartt would’ve given his eye teeth for back in those early days.
It might be as hard to spot the new Chore coat as it is the rare original. The Chore Coat is being released as a very strictly limited edition. Only a hundred coats will be made – and we’ll be presenting them as gifts to some of our special friends. But in the meantime, you can catch sight of one in the new Carhartt video below.